See how 440+ cybersecurity companies actually position.
The gallery scores every company on how clearly its homepage answers three questions: what it does, who it’s for, why it’s different. Then it ranks each one against the rest of its category.
Your category, read the way a buyer reads it.
We pull every company’s homepage and read it the way a prospect does on a first visit, ignoring the logo wall and the funding headlines. Just the words on the page. Each company gets a card you can open in full.
A positioning score
Every company gets a 0–100 score across seven dimensions of positioning clarity, ranked against everyone else in its sub-vertical.
Homepage messaging
How much the copy speaks to the buyer vs. the product, how dense the buzzwords are, and whether they ever name a competitor.
Headline history
Six months of homepage headline changes, so you can watch a company’s story shift and catch the moment it found its footing.
Seven dimensions, weighted by
what moves buyers.
We score each company on its homepage, the first thing a buyer sees, against a checklist rubric rather than a gut read. The weights reflect how much each dimension decides whether the positioning lands.
Value differentiation
Does the message capture value only this company can deliver, or could a competitor run the same homepage?
Market category clarity
Can a visitor tell what this company actually is within a few seconds of landing?
Specificity & evidence
Are claims backed by real numbers and named customers, or left floating in the abstract?
Buyer vs product focus
Is the homepage talking to the buyer about their world, or at them about the product?
Audience targeting
Does it speak to a defined buyer, or try to be everything to everyone?
Competitive context
Does it frame the alternatives a buyer is weighing, or pretend they don't exist?
Messaging quality
Is the copy sharp and original, or padded with jargon and filler?
Want to know where your positioning falls short?
We’ll score your homepage against your competitors on the same rubric and show you exactly what to fix, in a free 30-minute walkthrough.
Free positioning audit